Wednesday, April 6, 2011

Toy Ads and Gender Stereotypes

Today's post is really just a link over to another post on How Toy Ad Vocabulary Reinforces Gender Stereotypes. The original post is worth reading, but the shortest version is this:

If you take the words from television advertising for toys marketed specifically to boys and girls (the boys’ list included 658 words from 27 commercials; the girls’ list had 432 words from 32 commercials) and throw them into Wordle, you get:

Wordle: Words Used to Advertise Boys' Toys


Wordle: Words Used in Advertising for Girls' Toys

Those are some pretty clear divisions - and, while I'm not surprised, I am a bit disappointed.

You can also read the follow-up to the original post here.

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